Let’s not fool ourselves. When it comes to cuddly toys, we’re absolutely clueless. As we get older, our skills in this area become more diminished. That’s why AIDA has given their youngest travellers the job of designing a cuddly travel companion. The result is green and shaggy, has dangerous teeth and little red legs and goes by the name of Zottel. This creature has kept a whole team of production workers busy – with a hand-dyed prototype, two preliminary versions, material sourcing, colouring and sustainable production. A little monster of a job.