If you’re a travel agent, how do you make your customers’ eyes light up? With lots of LEDs. This shop window display was commissioned by AIDA Cruises – a miniature version of the AIDAnova. The printed and backlit foils are an absolute highlight. You can even see parts of the interior through them.

When you look at the finished result, it’s easy to forget how many obstacles had to be circumnavigated to get there. Here are the most important nautical miles, er, milestones:

Have you ever sat in a shop window all day? We hope not. The high temperatures and bright light cannot be underestimated. Our model ship withstood both. All summer long. How did we do it? For this POS production, we adapted the inks and materials to the special conditions.

With every LED installed, the requirements for maximum voltage and fire protection regulations increased. The task here was to find the optimum balance between luminosity and safety.

However, before the display could be installed, it had to be shipped – to over 5,000 travel agencies. What good is the most beautiful advertising display if it can’t be shipped or arrives damaged? By taking this into consideration right from the start, we were able to guarantee a glittering performance for the AIDAnova.