REWE | Selection
When you have a production job for 300 items, with packaging manufacturers scattered all over Europe, two things are essential – clarity and efficiency. This is how even a mammoth project like the REWE SELECTION range succeeds. With clear workflow management , we were able to provide our clients with a precise overview of the respective processing status at any given point in the process. Agile processes allowed us to remain flexible throughout the entire process, right up to packaging production. This enabled us to produce everything in a timely manner and to the client’s wishes.
How can production as complex as this achieve high quality standards on an international scale? By combining our many years of experience in packaging with database-supported workflows. Coordinating the different manufacturers at home and abroad was a particular challenge, as was realising the sophisticated designs of the REWE SELECTION range using different print processes. Because of the time pressures, many of the print approvals for SELECTION had very short deadlines – to be more precise, this included flexo printing, offset printing, gravure printing and digital printing, as well as finishing. But as we all know, diamonds are created under pressure.
As far as we are concerned, this is exactly what makes this production case so special. In spite of the many different international printers having very different quality standards, we have managed to achieve high-quality and homogeneous results across the entire range. For the products in the SELECTION range, the quality has been continuously optimised over the years. Every instance of packaging printing is perfect.
There’s nothing better than crossing things off the To-do list. Here’s a list of everything we’ve produced for REWE SELECTION:
• Folding boxes
• Foil bags and pouches
• Twisted wrappers
• Yoghurt pots and trays
• Thermoformed cups
• Sleeves
• Labels
• Tags
• Sachets
• Trays and crates